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	<title>Josh Sadler &#187; mobile</title>
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		<title>Future of Mobile</title>
		<link>http://joshsadler.com/2010/03/future-of-mobile/</link>
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		<pubDate>Mon, 29 Mar 2010 02:38:15 +0000</pubDate>
		<dc:creator>Josh Sadler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<guid isPermaLink="false">http://joshsadler.com/?p=74</guid>
		<description><![CDATA[The US is finally catching up to the rest of the world in terms of mobile technology adaptation. If you look at the industry five years ago it was almost non-existent and now it has exploded into the largest (and possibly only) growing marketing channels. TV, radio and newspapers have all been expected to decrease [...]]]></description>
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		<title>Smirnoff Mobile Campaign</title>
		<link>http://joshsadler.com/2010/03/smirnoff-mobile-campaign/</link>
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		<pubDate>Mon, 22 Mar 2010 01:32:14 +0000</pubDate>
		<dc:creator>Josh Sadler</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
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		<description><![CDATA[Diageo's Smirnoff launched a mobile campaign to promote their leading vodka brand, Smirnoff last year. The mobile campaign included banner ads being placed on mobile portals and lifestyle sites which led users to the Smirnoff mobile site. The mobile]]></description>
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