Web Design and Fine Dining
What makes you want to try or return to a restaurant? More than likely you could narrow it down to two or three criteria: the food (primarily the taste), the service (snobby waiters, slow to take order, et cetera), and possibly the atmosphere. Now think about your website. What makes you want to...
Read MoreHTML5 for Marketers
As a marketer, you probably aren’t too worried about the techie side of things but rather on how to monetize content on websites. Hey, that’s great, I’m not dissing it… but you should be aware of the emerging possibilities with HTML5. I’m not saying you have to learn...
Read MoreSEO for Bloggers
Rhymes with frog, dog, log, cog, smog… alright it’s blog. Blogging has changed the way people make purchases and get their news and since the web has literally exploded with blogs it’s getting tough to make yours stand out. Can people find your blog? How many of your potential...
Read MoreFuture of Mobile
The US is finally catching up to the rest of the world in terms of mobile technology adaptation. If you look at the industry five years ago it was almost non-existent and now it has exploded into the largest (and possibly only) growing marketing channels. TV, radio and newspapers have all been...
Read MoreSmirnoff Mobile Campaign
Diageo’s Smirnoff launched a mobile campaign to promote their leading vodka brand, Smirnoff last year. The mobile campaign included banner ads being placed on mobile portals and lifestyle sites which led users to the Smirnoff mobile site. The mobile site included helpful, informative and fun...
Read MoreMobile Marketing For Big Kids
About 40 percent of SMS users are adults who are 35 or older. About 70 percent of mobile news subscribers are over 25. What does this say about all of the advertisers only focusing on teens with phones? They are missing out on a huge amount of the mobile community. It’s easy to assume that a...
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