Diageo’s Smirnoff launched a mobile campaign to promote their leading vodka brand, Smirnoff last year. The mobile campaign included banner ads being placed on mobile portals and lifestyle sites which led users to the Smirnoff mobile site. The mobile site included helpful, informative and fun links such as “Pocket Bartender,” “Vodkapedia,” a nightlife guide, information about Smirnoff, and a lesson in proper partying.

These mobile pages were beautifully branded and designed with the consumer in mind. The Nightlife Guide helps consumers find the closest bars to their liking, by picking their location and the type of bar they are looking for.

They could have used more current technology that would automatically set the users location with the option to change it then display the best fits on a map, similar to how Google displays it’s search results from Google Maps.

They also included a “Pocket Bartender” which has ingredients and directions on how to create various drinks, which is great for hosts of a party or for the user to glance at while at the store picking up a few things.

Follow the link to view a Smirnoff.mobi ad unit: http://devpresident.com/smirnoffmobi-ad-units/

In the U.K., the mobile site received about a third of the traffic on the Web site, making it a very successful campaign that engaged its users with its content and builds upon the Smirnoff brand.

Source: http://www.mobiadnews.com/?p=1326