The United States is catching up to Europe and Asia in terms of mobile technology, which makes it the perfect time for marketers to pull out all the stops and connect with customers. It seems that location based mobile marketing is the perfect fit for today’s consumers. Delivering answers or products based on the devices location is extremely helpful to users and predicted to skyrocket in the coming years. Mobile applications are being developed by big names such as Subaru and Burger King to provide useful services to consumers and increase their brand exposure.

SMS marketing is also becoming increasingly popular in the U.S. Sending text messages is a simple way to inform consumers of upcoming promotions and deals among other things. However, unsolicited messages can be an annoyance and can hurt a company’s brand. MMS is more expensive but can provide more of your company’s brand than just a text message. Using these two messaging types in conjunction with the user’s location makes them even more viable.

Integrating your company’s brand with content is key to balance usefulness and relevance with your company’s image. Mobile Web is growing at a staggering rate as users find the need to get their news fix on the go. This again becomes a much more powerful tool when used with the users location. Are we seeing a trend here?

The mobile market increases with the development of devices with larger screens, faster networks and personalized features. The Droid phone is a prime example of how easy it is to find information on the go. The search function on the main screen allows users to find what they need with integrated advertisements.

References:

(2010, February 24). Location Based Mobile Marketing Poised for Expansion. Retrieved March 14, 2010, from http://www.mobilestorm.com/resources/digital-marketing-blog/location-based-mobile-marketing-poised-for-expansion/

Mobile Marketing Best Practices | How to use Text Messaging in United States. Retrieved March 14, 2010, from http://www.punchkickinteractive.com/mobile/resources/sms-best-practices.php

(2009, November 3) Initial Best Practices When Starting Successful Mobile Coupon Campaigns. Retrieved March 14, 2010, from http://www.mobilestorm.com/resources/digital-marketing-blog/initial-best-practices-when-starting-mobile-coupon-campaigns/