Future of Mobile
The US is finally catching up to the rest of the world in terms of mobile technology adaptation. If you look at the industry five years ago it was almost non-existent and now it has exploded into the largest (and possibly only) growing marketing channels. TV, radio and newspapers have all been...
Read MoreSmirnoff Mobile Campaign
Diageo’s Smirnoff launched a mobile campaign to promote their leading vodka brand, Smirnoff last year. The mobile campaign included banner ads being placed on mobile portals and lifestyle sites which led users to the Smirnoff mobile site. The mobile site included helpful, informative and fun...
Read MoreMobile Marketing For Big Kids
About 40 percent of SMS users are adults who are 35 or older. About 70 percent of mobile news subscribers are over 25. What does this say about all of the advertisers only focusing on teens with phones? They are missing out on a huge amount of the mobile community. It’s easy to assume that a...
Read MoreMarketing to Different Cultures
Habits develop differently in different cultures. Mobile phone usage is no exception. In some villages in Africa you will find no house number, but rather their phone number as a way to reach them. If you think about it, it makes sense and it works for them. It is vital for marketers to be aware of...
Read MoreMaking a Connection: Mobile Marketing
The United States is catching up to Europe and Asia in terms of mobile technology, which makes it the perfect time for marketers to pull out all the stops and connect with customers. It seems that location based mobile marketing is the perfect fit for today’s consumers. Delivering answers or...
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